Good video editing can also help businesses save time and money by allowing them to reuse footage and create videos more quickly. Additionally, video editing can help businesses improve their communication and marketing strategies by allowing them to better target their audience and create more engaging content. It’s a great way to deliver content of value and increase brand awareness on social media platforms. You can put your message right in front of your target audience without ever having to leave the office. Nearly 85% of consumers attest that a brand’s video helped them make a decision to purchase a particular product.